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Andrew Goodwin Theory
1. A relationship between the lyrics and visuals
2. A relationship between the music and visuals
3. The demands of the record label.
4. Often inter-textual references.
5. Genre conventions.
6.Voyeurism
Andrew Goodwin in his book 'Dancing In The Distraction Factory' believed that in music videos, these 6 theories are usually present. They are not all always present but can have certain aspects of these in their videos.
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