Hip-Hop
Kanye West - Gold Digger
Performance Video
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Hip-Hop Genre Conventions
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Snoop Dogg Ft Pharrell - Drop it like it's hot - Performance Video
Goodwin's theory states the use of the Star theory, which is all about having Close ups of the star to attract audience.
Relationship between Music and Visuals
This song has a slow tempo/beat and this is also revealed through the camera shots as the shots aren't fast paced. The editing to also slow possibly to help the on the beat editing, but also to allow the audience to get a longer view of the two artists and the props the use such as the the women dancing and the bicycle. However there are longer Close-up shots of Snoop Dogg also showing him using his mouth to produce the 'Clucking' sound of the beat.
Voyeurism
The whole purpose of the Women being in the video is solely for the fact that they are pleasing to the eye. This video follows Laura Mulvey's male gaze, as the Women are underdressed with revealing clothes. This is to appeal to the target audience as it is appealing to look at. This brings out their curves and makes them look more rubensesque
Relationship between lyrics and visuals
When the pimp's in the crib ma
Drop it like it's hot
Drop it like it's hot
Drop it like it's hot
When the pigs try to get at ya
Park it like it's hot
Park it like it's hot
Park it like it's hot
And if a nigga get a attitude
Pop it like it's hot
Pop it like it's hot
Pop it like it's hot
I got the rolly on my arm and I'm pouring Chandon
And I roll the best weed cause I got it going on
There is a clear relation between the lyrics and the visuals. As you can see Snoop Dogg says "Park it like its hot", the camera cuts to a medium long shot of him dancing his dance move. This comes into play in another shot of him and the two dancers doing this same move. This move is shown in the GIF.
Uh! I'm a nice dude, with some nice dreams
See these ice cubes, see these Ice Creams?
Eligible bachelor, million dollar boat
That's whiter than what's spilling down your throat
The Phantom, exterior like fish eggs
The interior like suicide wrist red
I can excercise you, this can be your Phys. Ed
Cheat on your man ma, that's how you get ahizzead
Killer wit the beat, I know killers in the street
Wit the steel that'll make you feel like Chinchilla in the heat
So don't try to run up on my ear talking all that raspy shit
Trying to ask me shit
When my niggaz fill ya vest they ain't gon pass me shit
You should think about it, take a second
Matter fact, you should take four B
And think before you fuck wit lil skateboard P
Lyrics
The fact that the visuals are in relation to the lyrics, helps the audience as it makes everything the artists are saying much more credible. It makes it more credible in the sense that he's selling himself through lyrics about his wealth and being able to visually see what he's talking about/what he has is more pleasing to the audience.
